No 1 · The idea
No 2 · The competition
Who else does this? Their site, what they do well, where they fall short.
No 3 · The brief
The blurb — what to build, in full. This is what carries into the build.
No 4 · Thoughts & ideas
Anything — features you want, references, sketches in words. Your thought board.
When you're happy with the brief above, this writes the full build brief from it — the name, what it is, the competition and your thoughts. It fills all three stages the same way every time, always leaving the grey slots for the Garage to fit the components, RAG, voice and AI. Edit any stage before you copy it.
Skipped straight to a build, or someone sent you an HTML? Paste the site here and it reads what it is — then fills in the name, the description and the brief above, so you can take it on to the Garage.
When the idea and the brief above feel right, move on to the shells — see the five examples with the grey bits in, choose the one that fits and fine-tune it, before it goes to the Garage.
- Write the brief
- Create the brief for Claude (the three stages)
- Shell Examples — see the five, choose & fine-tune one
- Into the Garage — fit the components into the grey slots
- Add the knowledge (RAG), voice and AI
- …and on through the rest of the list, live